News & Views

Since 2020, content makers have produced and uploaded, on average, approximately 30,000 hours of content to YouTube each hour on a daily basis. That’s a lot of uploads. Some of the videos go viral some don’t. But some have become part of pop culture history (like children’s video Baby Shark Dance, and some pop music […]

YouTube is constantly changing. As a creator, it’s so important to be attuned to alterations made on the platform. That way you can ensure that your content continues to excel – even when those pesky algorithms change (as they so often do). Today we’re here to help you navigate all the changes made on YouTube

What is the ideal length of a YouTube video? How can I optimize my YouTube video length? What’s better long or short-form video content? These are the questions content creators find themselves asking time and time…and time again! So, why is it that the answer to these questions is so damn elusive? When you get

Trying to grow your own YouTube channel? Looking to market your business on the platform? Today we’re revealing some of the best resources out there to help you learn all about the biggest YouTube do’s and don’ts. And this time around we’re taking the podcast as our medium of choice. Podcasts are abounding these days,

There are YouTube channels on every topic imaginable. The platform hosts a plethora of information and entertainment content. And we can’t seem to get enough of it. These days, successful YouTube creators don’t just stop at one channel. Most will have a whole portfolio of channels for different types of content. So, whether you’re looking

During the first quarter of 2020, short-form video streaming app TikTok surpassed 2 billion downloads worldwide. It was the best quarter of any app ever. Since then, it has been dogged by data governance issues, resulting in the threat of a ban in the US and an outright ban in India. These issues have resulted

It’s challenging to come up with fresh video marketing ideas, but we’ve rounded up 25 of the best ones we could find to inspire your next creative undertaking. Take your pick of one style or several to guide your next video shooting schedule and direct content creation. Some of these require different types of footage,

Unless you’ve been living under a rock, you’ve probably heard about Instagram’s newest video editing features called Instagram Reels. Beyond being a unique and fun new feature for regular IG users, they can also be a unique and effective marketing tool for businesses. Let’s dive into the feature a little more to discover why business

Do you have trouble learning history? Do you find it difficult to read through hours and hours of history books? When taught or learning it the traditional way, yeah it does become boring. It requires your full attention but when done in a unique and funny way, I bet you’re going to have fun.  YouTube

Despite the ups and downs of 2020, a video emerged stronger than ever before. Eighty-three percent of marketers believe that video marketing is the wave of both the present and the future. : Here are 12 of the most relevant and popular trends in video marketing you can expect to see in 2020. 1. More