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Since Facebook’s recent name change to Meta, what was once a fringe topic among futurists and tech-heads is now permanently a part of the mainstream conversation—buckle up, folks, we’re talking metaverse!
If you’re a content creator, now is the time to begin positioning your brand for the AR/VR/MR revolution, as all signs point to an imminent goldrush for savvy strategists.
The big question is how? How do you enter this brave new world at the ground level? Where do you start? What steps do you take? And what’s the best method to position yourself for success?
Well, if you’re a curious, forward-thinking designer, videographer, or social influencer eager to deepen your expertise in this field—you’ve landed on the right blog! In this post, we’ll cover some metaverse basics and share several insightful tips on how digital creators can prepare themselves for this new frontier.
First Things First: Some Metaverse Essentials
So, what exactly is the metaverse? Let’s briefly review for those just tuning in: the metaverse can be described as a decentralized reality—a multi-user collaborative space focused on unique virtual experiences.
Think of the metaverse as a 3D representation of the web. It’s a digital realm that exists side-by-side with the real world, where you spend time connecting with your social circles via customized avatars within intricately-designed settings.
You might have also heard it explained as virtual reality (VR), augmented reality (AR), mixed reality (MR), or any combination thereof. But in fact, these terms refer to different parts of an emerging technology ecosystem that is now commonly referred to as the metaverse.
Wearables, such as Google Glasses or Oculus Rift headsets, will soon make it possible for users to interact effortlessly with virtual entities in real-time while accessing the metaverse.
Core characteristics of the metaverse every content developer should be aware of:
- The metaverse never stops: its virtual worlds remain active whether somebody is present or not.
- It operates in real-time: this makes it easy for content developers and marketers to reach their audience.
- Users have total autonomy: they are free to pursue multiple activities and interests simultaneously.
- It is fully immersive: in the metaverse, users can buy, vend, trade, create, invest, study, explore, play, and own cool stuff.
- Creativity is rewarded: users can gain reputation and respect for their inventive metaverse expansions.
- It’s not another platform: it’s a decentralized reality consisting of many coexisting systems and technologies that can collaborate or run independently.
- Worlds are bridged: users can transfer items from one gaming reality to another or relay brand messaging across endless virtual communities.
- The metaverse is UGC-friendly: similar to UGC (user-generated content) in social media marketing, metaverse users can create and share popular content.
Any way you slice it, the metaverse is the natural progression of human interaction. Although much of this may sound like total science fiction, this will soon be commonplace.
Metaverse Stats and Facts
Without a doubt, the metaverse is no longer merely a theory or a distant possibility. It’s here and available for you and your audience to explore.
We see it all around: people spending increasingly less time in everyday life, engrossed in their exquisitely-crafted virtual worlds. Because of this, brand managers and content producers everywhere are scurrying to update their strategies—wondering where the best opportunities for producing content in the metaverse might be obtained.
Indicators of the metaverse’s future for 2022 and beyond:
- the value of the metaverse will exceed $800 billion by 2028
- Goldman Sachs anticipates an eventual $12 trillion metaverse market
- by 2030, the AI economy is expected to grow GDP by $15 trillion
- Facebook has established over 10,000 new jobs for metaverse expansion
- a billion dollars was raised by Epic Games for its metaverse initiatives
- $10 billion is being invested by Facebook in metaverse tech
- Sony has committed $200 million towards metaverse objectives
- for Mixed Reality technology, Microsoft received a $22 billion contract
- more than 50,000 individuals downloaded a beta version of Nvidia Omniverse
- more than $5.2 million was raised for the development of Roblox games by Super social
It is unquestionably a new era for content creators! In fact, more and more creators are going all-in, giving up on conventional content design and marketing formats in favor of creating hyper-personalized, immersive environments for their audience to explore and enjoy.
Emerging Opportunities for Content Creators
With the dawning of the metaverse upon us comes a new age of content creation and consumption. As the demand for immersive, interactive experiences continues to rise, there’s no doubt that the future of content creation will be more gamified and social than ever before.
In order to thrive in this creator economy of the future, content creators need to start thinking about how they can get in on this action. Here are six ways to do just that:
1. Gamify Your Content
Gamification is a popular buzzword nowadays, but what does it really mean? Essentially, gamification involves using game elements in non-game contexts to make an experience more enjoyable for users.
This can be done through everything from creating a user interface that looks like a game to using playful metaphors and reward-based systems that encourage certain behaviors.
For those who are keen to explore gamification as a way to engage with their audiences, take advantage of online resources and start thinking about how you can make your content more fun and interactive!
2. Design Social Experiences
Gucci and Roblox recently worked together to design a Gucci-themed virtual store within the Roblox metaverse. The world can be explored, in-game goods can be bought with real money, and so forth. In fact, one user shelled out almost $4,000 for a limited edition virtual Gucci handbag!
Designing an engaging social experience is one of the best ways to drive traffic and keep people coming back for more. It’s a splendid way to build brand loyalty while giving them something unique that they can’t find anywhere else.
3. Explore Immersive Advertising
Immersive advertising is an emerging format that allows users to engage more fully with ads while still feeling entertained by them rather than annoyed by them.
There are many different kinds of immersive advertising experiences out there right now, including 360-degree videos and live-streamed events like concerts where users can interact with branded content while watching them live!
Immersive advertising is an excellent way for creators to connect with their followers in a way that feels personal, even if it’s not actually happening in real life. Whether through an interactive game or an animated story, this form of branded entertainment allows audiences to participate in your world.
4. Consider AR/VR Product Placements
Product placement in the metaverse is a fascinating phenomenon. Similar to real-world product placements, brands can include their creations in fit-for-audience metaverse environments. For instance, Hasbro and Roblox worked together to make Nerf guns available in the virtual world.
The new trend isn’t just about having your brand placed in a location that makes sense—it’s about creating an experience for users with your product at its center. Take an example from Nike: they created an entire running course in Second Life where people get to run alongside famous athletes like Serena Williams and Usain Bolt.
This type of immersive experience goes beyond simple placement—it provides users with an opportunity to interact with your product in a way that feels natural and exciting for them.
5. Host Virtual Concerts
Imagine stepping inside your favorite band’s music video or watching their concert from the front row or backstage—all from within your headset. Virtual concerts are one of the most popular types of immersive experiences right now, and it’s only getting better as metaverse technology advances.
Virtual concerts are live performances that take place in virtual reality or augmented reality. They’re usually a combination of music and visual effects (like light shows) that make it feel like you’re really at the show. Some have even been designed specifically for VR headsets like Oculus Rift or HTC Vive, where you can move around freely within a space while still feeling immersed in the experience.
Travis Scott, a hip-hop superstar, and Epic Games recently collaborated to host a virtual performance for Fortnite gamers. Twelve million people watched the live concert. Woah, that’s over 300 sold-out arenas in one swing!
6. Invest in Digital Real Estate
In this new age of VR/AR/MR, people aren’t just consuming content—they’re experiencing it. And when they’re experiencing it, they want something that’s going to blow their minds. That means you’ve got to think differently about your brand’s digital presence.
As a substitute to dealing with pre-existing metaverses (that may only put you in front of a limited audience), you might want to consider buying digital real estate and creating your own metaverse to achieve your organization’s specific objectives.
The very concept of digital real estate alone opens the door to endless opportunities, as metaverse-savvy visionaries, designers, and builders will be in high demand—to not only create these simulated spaces—but furnish them as well!
Imagine a carousel of your favorite metaverse memories displayed in digital picture frames, or how about virtual office windows with a pleasant view of Jupiter? The possibilities are truly endless. There’s no way to foresee how people will use this technology—but we think it’s going to be amazing.
Setting Up Shop In A New Reality
There will surely be a learning curve as businesses, and tech innovations catch up with the expanding metaverse. However, for those willing to try new things and experiment, there are lots of exciting directions to go.
The metaverse is a vast new realm, and content developers have barely scratched the surface of what is possible. Despite the numerous design and implementation challenges that lie ahead, brands that can successfully traverse these uncharted waters will find a wealth of opportunity.
Keep in mind, that the metaverse is not just about creating virtual environments—it’s about creating entire worlds with infinite possibilities for exploration and discovery.
Making Your Mark On the Metaverse
Ready to dip into the world of immersive experiences and make your mark on the metaverse before everyone else? Here’s how:
- Develop an understanding of how augmented reality (AR) and virtual reality (VR) are being used in the real world today.
- Choose just one or two platforms to focus on and learn as much as possible about them, including their capabilities and limitations.
- Build up your content portfolio by creating simple demos showcasing your skills with these platforms so potential clients know you can do it before they even ask!
- Start networking! Join professional organizations or attend meetups where you can find like-minded peers and potential clients.
- And finally, look for any opportunities to collaborate with other metaverse creators. They can help you learn new things and grow faster than if you try to go it alone!
The Metaverse Is On Its Way. Are You Ready?
So how do you make sure you’re not left behind as this space explodes? The answer is simple: start now.
The number of YouTube channels with over a million subscribers has doubled in the last two years alone. That’s where VidChops comes in.
We’re here to help you take your video marketing strategy to the next level by providing high-quality video editing services that will make your content even more engaging and compelling.
Our team of expert video editors will help ensure that your videos are up-to-date and on-trend so that when the metaverse takes off, you’ll be ready for it. We’ll position you for success in this new space by helping you produce content that will engage and inspire your fans!
Like the early years of social media, the metaverse is redefining everything we know about how we communicate and connect with each other. If you’re aiming to stay ahead of the digital curve and position yourself for growth and success in this new world, then VidChops is here to help!