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It’s no secret that Google is the reigning king when it comes to search engines. But there’s a new player in town that’s quickly gaining popularity and challenging Google’s supremacy: TikTok.
The short-form video app has exploded in popularity over the past few years, and it’s now being used by billions worldwide. Many users are turning to TikTok for search purposes, and the app is starting to give Google a run for its money.
It’s not hard to see why TikTok is becoming a go-to search engine for so many people. The app offers a unique and engaging experience that lets users quickly find the videos they’re looking for.
What’s more, TikTok is also starting to show up in Google search results. So if you’re looking for a quick video on how to do something, TikTok is now just as likely to show up as YouTube or any other website.
It is a significant shift in the search landscape, and it could have big implications for the future of both TikTok and Google. Only time will tell how this all plays out, but one thing is for sure: TikTok is quickly becoming a major player in the search engine world.
In this article, we’ll take a look at how TikTok is Rivaling Google Search and what it could mean for the future of search.
Why TikTok is quickly becoming the go-to-search engine for many
TikTok came into the scene in 2016 and has quickly become one of the world’s most popular social media platforms. Currently, it has over 1 billion active users. The app is particularly popular with young people, as 60% of TikTok users are between the ages of 16 and 24.
The app allows users to watch short videos on a variety of topics. TikTok videos are often creative, funny, and entertaining. They range in length from a few seconds to some minutes.
Users can also create and share their videos on the app. This has led to the rise of many popular TikTok creators, who have built up large followings on the platform.
There are several reasons why TikTok is quickly becoming the go-to search engine for many people.
#1. TikTok has unique features
One of the many reasons TikTok is becoming a popular search engine is its unique features. The app offers a unique and engaging experience that lets users quickly find the videos they’re looking for.
Some of the features that make TikTok unique are:
For You Page: The For You page is a personalized feed of videos that TikTok thinks you’ll like. The algorithm takes into account the videos you’ve liked and watched in the past to curate a feed of content that you’re likely to enjoy.
Hashtags: Hashtags are a great way to discover new videos on TikTok. You can use them to find videos about topics you’re interested in, or you can use them to see what’s trending.
Search: The TikTok search function is powerful and allows users to find the videos they’re looking for quickly and easily.
These features make TikTok an attractive option for people looking for quick and easy answers to their questions.
#2. TikTok videos are often more helpful than other types of videos
Another reason why TikTok is becoming a popular search engine is that the videos on the app are often more helpful than other types of videos. And this is because TikTok videos are typically shorter and to the point.
They’re also more likely to be made by regular people rather than professional businesses or organizations. With a video editing tool like Vidchops, users can easily create videos that are helpful and informative.
As a result, TikTok videos are often more relatable and down-to-earth than other types of videos. They can be helpful because they offer a unique perspective you might not find elsewhere.
For example, if you’re looking for a quick recipe, a TikTok video is more likely to be helpful than a longer video from a professional chef.
Or, if you’re trying to learn how to do a new hairstyle, a TikTok video is more likely to be helpful than a professional tutorial.
#3. TikTok is convenient
The benefit of this app is that it’s very convenient and easy to handle. It doesn’t require a lot of time or effort to watch a TikTok video. You can quickly scroll through the app and find videos that are interesting to you.
This is especially helpful if you need a quick answer to a question and don’t have time to search for it on a traditional search engine like Google.
In a case where you’re in the middle of cooking dinner, you realize you don’t know how to use a certain ingredient. You could quickly search for a TikTok video on how to use it rather than going to Google and sifting through a bunch of results.
Or, let’s say you’re at a party and want to impress your friends with a new dance move. You could quickly search for a TikTok video that shows you how to dance instead of going to YouTube and searching for a tutorial.
In both cases, TikTok is a more convenient option than a traditional search engine.
#4. TikTok is entertaining
Everybody likes to be entertained. TikTok provides a unique and entertaining experience that keeps people coming back for more.
There’s something for everyone on TikTok, whether you’re into comedy, dance, music, or something else. And, because the videos are typically short, it’s easy to watch multiple videos in a row without getting bored.
People have gotten familiar with the app, so when they want to search for things, they’re increasingly likely to turn to TikTok because they know they’ll be able to find entertaining videos that match their interests.
Is Google dead? How TikTok Is Challenging Google’s Dominance
Google has long been the dominant search engine, but TikTok is quickly challenging its dominance. Unlike Google, which is a general search engine, TikTok is a video-based search engine.
Because it is a video app, It’s easier to find the types of videos you love. And it is now the second most popular search engine in the world, behind only Google.
Here is a slight comparison of the two search engines
#1. TikTok offers a better user experience
TikTok is gaining popularity as a search engine because it offers a better user experience than Google.
When you use TikTok, you’re presented with a feed of short videos. You can watch these videos without leaving the app and quickly scroll through the feed to find videos that are interesting to you.
In contrast, when you use Google, you’re presented with a list of links to websites. You have to click on these links and leave Google to view the content.
This might be inconvenient, especially if you’re just looking for a quick answer to a question.
#2. TikTok is used for videos search, while Google is used for written content
TikTok is primarily used for video search, while Google is used for written content search. So, if you’re looking for a video, TikTok is more likely to have what you’re looking for than Google.
For example, if you’re looking for a trending dance step, a TikTok video is more likely to be helpful than a Google search. But if you want to find out about a news event, Google will serve you better than TikTok.
#3. The authenticity of their news
The different search engines have various ways of ranking the authenticity of their news.
TikTok checks a video’s reliability by looking at how often it’s been watched, how many likes it has, and whether or not it’s been shared by other users. Conversely, Google relies on things like how often a website is updated and whether or not it’s been verified by fact-checkers.
Also, TikTok is known for its user-generated content, which means anyone can post a video on the app. The result? It’s both good and bad. The good side is that you’re likely to find videos that are more relatable and down-to-earth than the videos you find on Google. The bad side is that you’re also more likely to find fake or misleading videos.
In contrast, most of the results you find on Google are from credible sources.
So, if you’re looking for accurate information, Google is a better option than TikTok.
All of this points to a future where TikTok could give Google a run for its money in the search engine market. And with more than one billion active users, TikTok has the potential to become the new king of search.