Ever Wonder How YouTubers Make Millions of Dollars?
We break it all down in our new podcast. After you click the button below hit the
“Listen On Apple Podcasts” link and subscribe to discover the truth.
Newer YouTubers have it harder than ever before, what with YouTube’s recent changes to its algorithm and advertising rules that have made it even more difficult for new creators to grow their channel. But there’s also never been a better time to be a smaller channel. Thanks to the rise of micro-influencers and social media, the visibility of smaller creators have never been greater.
What this means is that there are plenty of YouTubers who grew their channels from small to large in a very short period of time. We took a look at those influencers and asked them “How’d you grow your channel so fast?” Their answers were all over the place; some are digital marketers, some are coders, and some are just naturally good at social media. But they all had one thing in common: an understanding of how to grow a YouTube channel.
1 . Know your audience
This might seem like a no-brainer, but it’s an important step for all YouTubers. It’s so important that it’s the first step in almost every influencer’s process of growing a channel. Before you can make a video, you must know your audience. And if you don’t know who your audience is, then you’re in a bad spot to start growing your channel.
Knowing your audience means knowing what they like, what they don’t, and what problems they want to be solved. You want to hit them with videos that solve their problems right out of the gate. This isn’t just important for growing your channel, it’s important for growing your brand. You want to build a dedicated audience that trusts you and is excited to see future content from you.
2 . Master the basics
A lot of creators are so focused on growing their channels that they forget the basics of YouTube. Some of these basics might seem obvious, but it’s important to remember them. The first thing is to make sure your title, description, and tags are optimized for your audience. You want your video to show up in search results and have a chance at being noticed by new viewers.
Next, make sure your video quality has consistent audio and that your video is clean. Your videos need to be watchable, but they should also be easy to find. Ensure that your channel has a basic theme and branding to make it easy for people to find and remember you.
3 . Content is key
All of these tips are important, but none of them matter without quality content. If you don’t have content your audience will want to see, you’re never going to build a channel. And that’s why you need to think about what kind of content you’re going to make. Is it educational, entertaining, or a mix?
A lot of creators focus too heavily on one type of video or another, and then they never branch out. And that can be a mistake. It’s important to make a variety of different kinds of videos for different reasons. Educational videos are great for building an audience. But entertaining videos are great for getting attention.
4 . Partner with others
Partnering with other creators can do so many things. It can help you improve your own channel by giving you new content. It can help you build relationships with other channels that can lead to cross-promotion, collaborations, or other endeavors. And it can help grow your channel by bringing in new audiences and viewers. That said, it can be tricky to connect with other YouTubers as a beginner.
If you don’t want to cold approach other channels, you can try joining a YouTuber network. These are organizations that connect creators, help them find ways to promote and cross-promote one another and give them ways to monetize their content. Joining a network like this can be a great way to start partnering with other creators, which can help you grow your channel quickly.
5 . Engage with your viewers
Engaging with your audience is a tricky thing to do. It’s easy to become annoying, but it’s also important to keep your audience involved and excited about your channel. One way to do this is to schedule regular live streams on platforms like Twitch or YouTube Live. Doing this a couple of times per month can help you connect with your audience and keep them excited about what you’re doing.
It’s also important to respond to comments, messages, and emails from your audience. It’s easy to get caught up in the busyness of creating that you forget to respond to your audience. But it’s important to make the time to respond to viewers who might have questions or just want to say hi. It shows that you care about your audience and that they’re important to you.
6 . Outsource video editing tasks
Unless you’re a professional video editor or you have an amazing video editor friend, you’re probably not going to be able to do high-quality editing for your videos. And that’s OK! But it is important to make sure that your videos have good audio, a clean cut, and that they’re easy to watch.
One of the best ways to do this is simply to outsource the task to a professional. There are professional video editors that specialize in YouTube videos and these services are often very affordable, especially when you consider how much time you’re saving by outsourcing this task.
The best YouTube video editing platforms, like VidCHOPS, even offer extra services, such as thumbnail creation, tag optimization, social media video repurposing, and much more. When you’re just starting out you should focus on creating great content. Let the professionals take care of the technical side of things and your channel will grow exponentially.
7 . Don’t be afraid to experiment
The best way to learn how to grow a YouTube channel is to try new things. It’s easy to get caught up in the idea that you’ve got to do things a certain way. But the truth is, if you are only doing what’s worked in the past, you’ll never grow. Don’t be afraid to try new things, learn from them, and then move on to something else.
Experiment with different types of thumbnails, different types of editing, and different types of titles. You’ll learn what resonates with your audience and what doesn’t, and you can use that information to help grow your channel and make new videos that your audience is excited to see.
8 . Use paid ads to promote your brand
You may have noticed that many of the tips above are things you can do before you even start making videos. This is because growing your brand is just as important as creating content, and one of the best ways to grow your brand as a YouTuber is with paid marketing.
You can use ad funds to promote your channel, gain followers, and get attention. But you want to be careful not to spam people or go overboard with ads. You want to make sure that your ads are relevant and that they’re bringing people to your channel for a reason.
9 . Always have great thumbnails
A lot of creators will talk about how their channel grew organically. And that’s great. But it’s important to remember that organic growth isn’t guaranteed. It’s something that you work towards and put effort into. And one way to help your channel grow is through visual content. This means that you want to make sure that your thumbnails are always strong and enticing.
You want people to click on your videos because they want to see what your channel is all about. You don’t want people to ignore your channel because the thumbnails are boring or unappealing. As mentioned, there are services out there that specialize in creating high-quality YouTube thumbnails for an affordable price. If you aren’t great with Photoshop, then these services are a great option.
10 . Be consistent, and don’t give up
If you want to grow a channel, consistency is key. You don’t want to be publishing a new video every day, but you want to be publishing a new video often. And you want to make sure that you’re giving your channel time to grow. It’s easy to get frustrated when you don’t see results. But the truth is, growing a channel takes time and effort.
You can’t expect to go from zero to millions of subscribers overnight. If you want to succeed, you need to set small attainable goals and celebrate every little milestone along the way. If you create great content consistently and stay focused on the next milestone, you will eventually reach your goal. The most important thing is to love what you do and have fun doing it.