How to

Coming up with ideas for videos is a lot of fun. However, sometimes the subjects you think will be a big hit don’t make an impact. Knowing which videos will be popular (and which won’t) can feel like a bit of a guessing game. This is why validating your ideas before you start recording is […]

Since Facebook’s recent name change to Meta, what was once a fringe topic among futurists and tech-heads is now permanently a part of the mainstream conversation—buckle up, folks, we’re talking metaverse! If you’re a content creator, now is the time to begin positioning your brand for the AR/VR/MR revolution, as all signs point to an

When it comes to video editing, there is no one-size-fits-all answer. The cost of your project will depend on a number of factors, including the length of your video, the complexity of the edits, and the number of rounds of revisions you require. That being said, there are some general guidelines you can follow to

If coming up with fresh, innovative ideas for your next amazing blog or social media video is a struggle, you’re not alone! Sure, it can come to you naturally at times, but it’s also simple to get stuck. The awesome news is that your current content library might already have all the motivation you need

Key Performance Indicators (KPIs) are the numbers that matter most when evaluating your video’s effectiveness. They tell us what is working, what isn’t, and how to make things better. You can keep tabs on these metrics using tools like Google Analytics and Adobe Analytics, or you can access the administrative dashboards of most social media

There comes a time in the life of every content creator, when they feel the urge to get in front of a blank green screen and start pretending to be somewhere else. Pulling out the green screen for the first time is a milestone step. It opens the door to unending creative possibilities and marks

Looking for a simple way to record your live stream? You’ve come to the right place! Live video streams have become the norm in today’s society. From social media sites like Facebook and Instagram to online webinars, the use of live streams to deliver content has been gaining momentum by the day. Studies show that

YouTube is now the second most viewed site on the web, with over 2.2 billion users worldwide—that’s more than a quarter of the world’s population! If you’re not already using YouTube to promote your business and reach out to potential customers, you’re totally missing out on a massive opportunity for marketing your brand and growing

It’s no secret that video marketing is one of the most powerful (and effective) digital marketing strategies for businesses. Video content is incredibly engaging, and it generates a much higher ROI than other types of content.  Unfortunately, many novices fail to create a successful YouTube strategy. Why? Because they lack experience in video editing and

Struggling to come up with snazzy titles, descriptions, and tags for your YouTube videos? Staring like a crazy person at a blank screen because ideas just aren’t coming to you? Fret not, friends! We know the feeling. Metadata can be the bane of a content creator’s existence. Writing a title that describes your video, sounds