One of the biggest mistakes I see creators and business owners make is this:
They build content for views, not for customers.
Views feel good.
Subscribers feel validating.
But neither automatically turns into income.
In this video, I break down the content strategy I recommend if your real goal is customer acquisition and long-term income, not just vanity metrics.
👇 Watch the full video here, then I’ll walk you through the framework in more detail below.
Why YouTube Is the Backbone of a Real Content Business
I’m a big believer in YouTube — not because it’s trendy, but because it’s evergreen.
A YouTube video you post today can:
- Get views next week
- Next year
- Or five years from now
That means the work you do compounds instead of disappearing after 24 hours. If you care about long-term leverage, YouTube should be the foundation of your content strategy.
But only if you structure your content the right way.
The 3 Types of Content That Actually Convert
Most people post randomly and hope it works.
Instead, I like to think of content in three clear buckets.
1. Attention Content (Top of Funnel)
This is content designed to attract new people into your world.
It’s broad.
It’s searchable.
It speaks to big problems in your niche.
Examples:
- “How to get more views on YouTube”
- “How to make money online”
- “Why your content isn’t converting”
The goal isn’t to sell — it’s to get attention and pull people into your ecosystem so they watch more of your stuff.
2. Trust Content (Middle of Funnel)
Trust content is where most people drop the ball.
This is where you:
- Teach something actionable
- Go deeper than surface-level advice
- Help someone actually get a win
When people apply what you teach and see results, trust is built automatically. And once trust exists, future buying decisions get way easier.
This is the content that makes people say:
“If I ever need help with this, I’m going to Augie.”
3. Conversion Content (Bottom of Funnel)
Conversion content is for people who are already close to buying.
This includes:
- Case studies
- Behind-the-scenes breakdowns
- Offers
- Very specific problem-solution videos
This content doesn’t need huge views — it needs the right viewers. A few hundred highly qualified people beats 100,000 random ones every time.
A Simple Content System That Works
Here’s the strategy I lay out in the video — and one I’ve seen work over and over again.
Start With a Podcast
Use a podcast as your main content engine:
- Record video + audio
- Upload full episodes to YouTube
- Syndicate audio to Spotify and Apple Podcasts
You can use a co-host, outlines, and even AI tools to make this easier and more consistent.
Repurpose Podcasts Into Shorts
From each podcast:
- Pull 2–5 strong clips
- Turn them into vertical short-form videos
- Post them on YouTube Shorts, TikTok, Instagram Reels, Facebook Reels, and LinkedIn
This grows awareness across platforms while driving people back to your long-form content.
Publish Original Long-Form Videos
On top of the podcast, aim for:
- 4–8 original long-form YouTube videos per month
This includes:
- Filming
- Editing
- Thumbnails
- Titles
- Descriptions
- Tags
This is where the real long-term growth happens.
Always Include a Call to Action
Every video should tell the viewer what to do next:
- Visit your website
- Download something
- Join your email list
- Book a call
- Buy a product
If there’s no CTA, you’re leaving money on the table.
Create Original Shorts Weekly
In addition to repurposed clips, create:
- 10 original short-form videos per week (30–60 seconds)
These usually perform better because they’re designed with:
- Strong hooks
- Fast pacing
- High retention
Shorts are fuel for the funnel.
Turning Views Into Leads and Customers
When attention, trust, and conversion content work together, content stops being a guessing game.
It becomes a system:
- Views turn into viewers
- Viewers turn into leads
- Leads turn into customers
That’s how content becomes an asset instead of a chore.
Final Thought
If you’re posting consistently but not seeing real results, it’s probably not a consistency problem.
It’s a strategy problem.
